Branding is an important part of building a successful business. It helps businesses differentiate themselves from competitors and establish an identity that connects with their customers. To develop a brand identity for your business, it is important to know the different kinds of branding strategies. In this article, we define what a brand is, explain why branding is important and outline 21 different types of brands.

Outdoor advertising is any kind of advertisement that is displayed outside, usually in public areas such as roadside billboards, bus stops, train stations, and other public spaces. It can also include banners and signs hung in public areas, such as on buildings, parks, and beaches.

Indoor advertising displays the promotional message in enclosed spaces. The advertisement material is generally displayed in malls, cafes, restaurants, theatres, supermarkets, restrooms, airports, schools, and clubs. It is a more cost-effective advertising method since you generally don't have to pay any rent.